Privacy Policy

Cherry Call consider protection of your privacy to be of utmost importance and we are committed to providing you with a personalised service that meets your requirements in a way that safeguards your privacy. This policy explains how we may collect information about you and then use it in order to satisfy your particular requirements. It also outlines some of the security measures that we take in order to protect your privacy and gives certain assurances on things that we will not do.

When we first obtain personal information from you, or when you take a new service from us, we will give you the opportunity to indicate if you do not wish to receive information from us about other services (to "opt out"). Normally this is done by way of tick boxes. You may revise the choice that you have made at any time by writing to us or emailing to inform us of the change, or you could also login to your Cherry Call account and update your profile.

Some of the personal information we hold about you may be sensitive personal data within the meaning of the United Kingdom Data Protection Act 1998. We will not use sensitive personal data about you other than for the specific purpose for which you provide it.

Collection of information

1. We may collect personal information about you from a number of sources, including:
from you when you agree to take a service from us, in which case this may include your contact details, date of birth, payment method and possibly bank details;
from you when you contact us with an enquiry or in response to a communication from us, in which case this may tell us something about your preferences;
from publicly available sources, such as the electoral register.

Use of information

2. We will use personal information about you for a number of purposes, including:
to help to identify you when you telephone us to make an enquiry - for example, by asking you for your date of birth or telephone number so that we can avoid disclosing information to a person who is not authorised by you to receive it;
to write to you (including electronic mail) or to telephone you (including text messages) with information about other services or products either from us or from our carefully selected partners who may contact you directly with our consent;
to help us to administer accounts, services and products which we offer;
to help detect fraud or loss;
Information we hold about you and your preferences will help us to make sure that we contact you about things likely to be of relevance and interest to you.

3. Whether or not you have opted out in relation to use of your information for direct marketing, it is our practice to search the Mailing, Telephone, Fax and Email Preference Services (as applicable) so that if you have registered your details with those services, you will not receive any direct marketing material from us via that channel.

4. In some circumstances, we may do certain credit checks with licensed credit reference agencies when you apply to take a service or product. If this is applicable then it will be stated in our terms and conditions of business.

Disclosure of information

5. Other companies in the Cherry Call group may use personal information for any of the purposes set out above.

6. We do not sell mailing lists to third parties for their marketing purposes. Where we have told you in advance, we may disclose certain information to third parties such as a gas, electricity or telecoms network service provider for purposes solely connected with the provision of our service via their networks. From time to time we may transfer your personally identifiable information to countries outside the UK which do not have laws to protect that information. Details of those countries will be provided on request. Such a transfer may occur for technical, commercial or financial reasons or for the purpose of marketing as detailed above. Submission by you of your personally identifiable information on the registration form constitutes your consent to such transfers.

Other than as required by law, or as set out in this privacy statement, we won't disclose information about you to any third party without your permission.

Protection of information

7. We will take reasonable precautions to prevent the loss, misuse or alteration of information you give us. Our agents, contractors or business partners who have access to information which you give us are required to keep that information confidential and are not permitted to use it for any purpose other than that referred to in this statement. If you have given us personally identifiable information about yourself and would like copies of that information, or if you would like us to correct any factual inaccuracies in that information, or if you would like that information deleted from our records, then please contact us in writing at 'Data Protection', Cherry Call, Cheap International Call Service. We will use our reasonable efforts to supply, correct or delete information about you on our files and may charge you a small administrative fee for supplying copies of such information. We maintain strict security measures in order to protect personal information. This includes following certain procedures, for example to check your identity when you telephone us, encrypting data on our websites and in order to ensure compliance with all applicable legal requirements.

The Internet

8. If you communicate with us via the Internet then we may occasionally use email to contact you about our services and products. The VCSC will allow you to opt out of email notifications. However, you can always send us an email at any time to change your preferences.

9. We use "cookies" as a security login method and to monitor user traffic patterns and site usage. This helps us to understand how our customers and potential customers use our website so that we can develop and improve the design, layout and functionality of the sites. A cookie is a piece of information that is stored on your computer's hard drive and which records your navigation of a website so that, when you revisit that website, it can present tailored options to you based upon the stored information about your last visit. You can normally alter the settings of your browser to prevent acceptance of cookies.

If you do not want Cherry Call to deploy cookies in your browser, you can set your browser to reject cookies or to notify you when a web site tries to put a cookie on your computer. However, rejecting cookies may affect your ability to use some of the products and/or services at our Web site.

To turn off cookies in different browsers:

Internet Explorer

In Internet Explorer 5.0: From your browser menu, select "Tools", and then "Internet Options". This will bring up the "Internet Options" Dialogue Box. On the top of the dialogue box, select "Security", then "Custom Level". This will bring up the "Security Settings" box.

Scroll down using the scroll bar on the right hand side of the box, until you come to the section carrying the title "allow cookies to be stored on your computer". Of the options available, select "Disable", and then select the "OK" button on the bottom of the menu box.

In Internet Explorer 6.0: From your browser menu, select "Tools", and then "Internet Options". This will bring up the "Internet Options" Dialogue Box. On the top of the dialogue box, select "Privacy". This will bring up the "Privacy Settings" box.

On the Privacy tab, move the slider up for a higher level of privacy or down for a lower level of privacy. Move the slider to the top to block cookies from all Web sites.

Following these instructions will stop your computer from accepting cookies in future. You may reconfigure your computer to accept cookies again by following these instructions, but by selecting "Enable", and the "OK" button on the bottom of the menu box (Internet Explorer 5.0); or by selecting the "Default" button (Internet Explorer 6.0).


In Netscape 4.7: First, on your top menu, select "Edit", and then "Preferences". This will bring up the "Preferences" menu box. From the options on the left hand side, select "Advanced" which will bring up another menu. Half way down, you will see a section on cookies, and if you wish to turn cookies off, you should select "Disable", and then the "OK" button on the bottom of the menu box. You may reconfigure your computer to accept cookies again by following these instructions, but by selecting "Accept All Cookies," and then selecting the "OK" button on the bottom of the menu box.

In Netscape 6.0: First, on your top menu, select "Tasks", and then "Privacy & Security". From here you have the option to "block cookies from this site", "unblock cookies from this site" or view and remove and prevent cookies from being reaccepted from selected sites.

Monitoring of calls

10. We may monitor and record communications we receive. This may be done to improve the service which we provide, to ensure compliance with our practices and procedures and where, for example, a contract is entered into by that means to provide evidence of the transaction.

Further information

11. If you would like any further information or have any comments on our Privacy Policy then please write to us at 'Data Protection, Cherry Call, Cheap International Call Service. or send us an email to We may amend this policy from time to time, in which case the amended version will be published on our website.

This policy applies to personal information held about individuals. It does not apply to information we hold about companies and other organisations.


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